BUSINESSNEXT has unveiled an AI-based retail banking platform, dubbed Retail Banking Customer 360.
The platform is intended to deliver deep insights and enable rapid, autonomous actions to enhance the customer experience and drive revenue growth.
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The latest offering is a triple-layer AI-powered platform that integrates Predictive AI, Generative AI, and Autonomous AI agents. It aims to augment customer intelligence and engagement across various touchpoints.
The Predictive AI Engine of the platform is capable of analysing over two hundred data points from diverse systems such as customer relationship management (CRM), core banking, and social media.
It provides engagement scores, proactive insights, alerts, offers, and recommendations for the next best action within seconds.
In parallel, the Generative AI Assistant generates comprehensive customer profiles, synthesises interaction histories, and recommends personalised engagement strategies.
This feature ensures that customer service is tailored to individual needs and preferences, enhancing satisfaction and loyalty.
Furthermore, the platform’s Autonomous AI Agents are designed to streamline banking operations. They automate processes such as offer creation, customer communication, and actions that are aligned with customer interactions, life events, and financial goals.
BUSINESSNEXT technology and architecture head Abhishek Arun said: “The advanced industry specific ‘Customer 360’ provides a unified data platform – entailing consolidated data on employee, customers and the branch.
“By integrating Predictive AI, Generative AI, and Autonomous AI Agents, it delivers AI-first customer engagement capabilities with the potential to completely transform retail banking at a larger scale, thus enabling autonomous banking future.”
With over one million users across banking, insurance, and financial services, BUSINESSNEXT manages over one billion end customers.
In November 2024, BUSINESSNEXT introduces AGENTNEXT, an AI agent platform designed to advance banking and insurance industries.
These AI assistants autonomously manage 60-70% of tasks, seamlessly integrating human expertise when necessary.
