Commonwealth Bank of Australia (CBA) has become the official naming rights partner of the Australian women’s football team, the Matildas, Junior Matildas and Young Matildas.
Under the four-year partnership, CBA will invest millions of dollars into elite women’s football and grassroots initiatives (MiniRoos) around the country to accelerate the games’ development pathways.
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MiniRoos is a programme that introduces kids aged 4-11 to football.
The partnership, which was announced in April this year, makes the lender the largest investor in Australian women’s football.
Matildas stated that over 150,000 girls play every year and the number of participants taking up football is growing rapidly in local communities nationwide.
With the FIFA Women’s World Cup Australia & New Zealand 2023 on the horizon, it expects the partnership to boost participation number and growth in all aspects of women’s football.
CBA Group executive of marketing and corporate affairs Priscilla Brown said: “Women’s football has become one of the fastest-growing participatory sports across the country and I’m proud that our investment will be able to support even more opportunities for women and girls to play a game they are passionate about at the highest levels.”
Football Australia head of women’s football, Women’s World Cup Legacy & Inclusion Sarah Walsh said: “We want to ensure every boy and girl has a great experience in the game they love and remain focused on building a legacy for our sport by providing girls with a pathway and inspiring them to play elite football.”
Last week, CBA launched its buy-now-pay-later (BNPL) platform, dubbed StepPay to enter the BNPL market.
