Chase, the retail unit of JPMorgan Chase, has
kicked off its charitable giving initiative on Facebook for the
second year running, extending the success of the social
media-based programme.
“Community Giving” will award more than $5
million to be shared among 200 charities, doubling the number of
charities that took part in the first year (see RBI 626), with grants ranging from $20,000
to $250,000.
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Garnering support from more than 2 million
users since it first launched in November 2009, president of the
JPMorgan Chase foundation Kimberly Davis said the campaign offered
a “new paradigm for corporate giving”.
“It removes logistical barriers for small
non-profits, provides a national platform for small and newly
established charities to be heard, and allows individuals to have a
voice in our philanthropic giving,” she said.
The bank donates more than $100 million
annually to charitable giving.
Chase has been one of the financial services
sector’s most successful advocates of social media; its Facebook
‘fan’ page currently has over 40,000 members and acts as a portal
to the bank’s standalone Chase +1 student credit card programme
(see
RBI 620).
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