Hellenic Bank, a financial institution in Cyprus, has introduced its new retail banking app.
The app, developed in collaboration with engagement banking technology provider Backbase, is designed to simplify banking services for the customers. It will also enable continuous app updates to incorporate new features based on customer feedback.
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In the app, customers can view their accounts, transactions and cards, receive notifications and conduct peer-to-peer payments.
Moreover, the app enables biometric authorisation for payments and money transfers to increase transactional safety.
According to Backbase, the app has been in market since mid-January and has reduced the time for customers to perform daily tasks by 20%.
The percentage of monthly active customers has also jumped by 16% within the first month.
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By GlobalDataHellenic Bank Channels & Digital Products head Christos Eojourian said: “Our fundamental vision is to become the preferred choice for customer experience, and to be recognised as the most reliable banking partner – and based on the results of our new app roll-out, it’s clear we’re delivering on that promise.
“As our customers’ needs continue to shift, the ability to innovate quickly and pivot towards new digital technologies, channels and features is core to our strategy. Partnering with Backbase to accelerate our digital transformation and introduce first-class technologies to our mobile offering is helping us to stay ahead of the curve.”
Backbase regional vice president Matthijs Eijpe said: “We are thrilled to see Hellenic Bank’s digital transformation efforts truly pay off with their new app, transforming and elevating their customers’ digital banking experience.
“As Hellenic Bank continues to enhance its digital capabilities in the future, we are providing a scalable model that matches their customers’ shifting demands and allows the bank to achieve efficiencies through digital strategy implementation.”
