The winners of the 2018 Retail Banker International (RBI) Asia Trailblazer Awards have been announced.

DBS can take a round of applause as it won eight awards. UOB, the third largest bank in Singapore in terms of total assets took home six awards. Standard Chartered, Citi and Maybank all achieved awards ranking at five, four and three respectively.

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The RBI Asia Trailblazer Awards brings together the most outstanding and innovative institutions and projects and highlight the initiatives developed in the retail banking industry.

The categories were created keeping in mind different geographies in Asia and their unique needs. The Asia Trailblazer awards provide a platform for participating institutions to showcase and evaluate avenues for growth and innovation.

There are a number of awards centred on country-level offerings for retail banks, service propositions, and strategy, and these are complemented by all-around implementation of their service offering and their commitment to customer engagement and progressing towards future success.

The retail banking sector in Asia continues to thrive with new and innovative solutions. Both banks and vendors are constantly reinventing their strategies and product offerings to respond accurately to the ever-changing needs of consumers. The RBI Awards felicitate those offerings that have managed to stand out from the crowd.

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The panel of judges brought in fresh industry expertise and longstanding knowledge of Asia’s retail financial services industry. The judging panel was actively involved in the evaluation process guaranteeing the independence and transparency of the programme.

The winners by category are:

Product and Service Awards

Excellence in Mass Affluent Banking
Winner: Standard Chartered Bank (Singapore) Limited
Highly Commended: Taishin Bank
Highly Commended: Citibank Singapore Limited

Excellence in Service Innovation
Winner: Alliance Bank Malaysia Berhad
Highly Commended: Kasikorn Bank PCL
Highly Commended: DBS Bank

Excellence in SME Banking
Winner: DBS Bank
Highly Commended: Maybank
Highly Commended: RHB Bank Berhad

Best Initiative in Financial inclusion
Winner: Ngern Tid Lor Company Limited
Highly Commended: Citi Malaysia
Highly Commended: Security Bank Corporation

Best Mortgage Offering
Winner: CTBC Bank Co., Ltd.
Highly Commended: Bank of Ayudhya Public Company Limited
Highly Commended: RHB Bank Berhad

Best Loan Offering
Winner: Security Bank Corporation
Highly Commended: UOB
Highly Commended: Standard Chartered Bank (Singapore) Limited

Best Savings Plan Offering
Winner: UOB
Highly Commended: Standard Chartered MY
Highly Commended: Maybank

Best Card Offering
Winner: General Card Services Limited
Highly Commended: RCBC Bankard
Highly Commended: DBS Bank

Best Payment Innovation
Winner: UOB
Highly Commended: Maybank
Highly Commended: DBS Bank

Best Retirement Product and Service Initiative
Winner: UOB

Process and Strategy Awards

Excellence in Loan Origination
Winner: Taishin Bank
Highly Commended: UOB
Highly Commended: CTBC Bank Co., Ltd.

Excellence in Client On-Boarding and Communication
Winner: Standard Chartered Bank Korea
Highly Commended: Citi Malaysia
Highly Commended: Security Bank Corporation

Excellence in Business Model Innovation
Winner: Alliance Bank Malaysia Berhad
Highly Commended: Ngern Tid Lor Company Limited
Highly Commended: Taishin Bank

Dynamic Third-Party Collaboration
Winner: Kasikorn Bank PCL
Highly Commended: Standard Chartered Bank Korea
Highly Commended: Citibank Singapore Limited

Best Innovation Programme
Winner: DBS Bank
Highly Commended: Taishin Bank
Highly Commended: RHB Bank Berhad

Excellence in Customer Centricity
Winner: OCBC Bank
Highly Commended: Standard Chartered Bank (Singapore) Limited
Highly Commended: United Overseas Bank (Thai) Public Company Limited

Marketing and Communication Awards

Best Social Media Marketing Campaign
Winner: Citibank Singapore Limited
Highly Commended: Kasikorn Bank PLC

Best Digital Marketing Campaign
Winner: Citibank Singapore Limited
Highly Commended: Citi Malaysia
Highly Commended: Maybank

Excellence in Internal Communications
Winner: United Overseas Bank (Thai) Public Company Limited
Highly Commended: Citibank Singapore Limited
Highly Commended: Rizal Commercial Banking Corporation

Excellence in Social Media – Customer Relations and Brand Engagement
Winner: Taishin Bank
Highly Commended: DBS Bank
Highly Commended: CTBC Bank Co., Ltd.

Best New Product Service or Innovation Launch
Winner: Standard Chartered Bank Malaysia Berhad
Highly Commended: UOB
Highly Commended: Krungsri Consumer

Best Loyalty Programme
Winner: Citi Malaysia
Highly Commended: DBS Bank
Highly Commended: Taishin Bank

Most Creative Marketing Collaboration
Winner: UOB

Best Marketing Campaign – Overall
Winner: Citibank Singapore Limited

Channel Innovation Awards

Most Innovative Branch Offering
Winner: DBS Bank
Highly Commended: Kasikorn Bank PLC

Best ATM Innovation
Winner: CTBC Bank Co., Ltd.
Highly Commended: Citi Malaysia
Highly Commended: Maybank

Excellence in Internet Banking – Overall
Winner: DBS Bank
Highly Commended: Standard Chartered Bank (Singapore) Limited

Excellence in Internet Banking – Cross Border
Winner: Standard Chartered Bank (Singapore) Limited
Highly Commended: DBS Bank

Excellence in Mobile Banking – Overall
Winner: UOB
Highly Commended: Union Bank of the Philippines
Highly Commended: PT. Bank Sinarmas Tbk.

Excellence in Mobile Banking – Customisation
Winner: PT Bank CIMB Niaga
Highly Commended: Bank of Ayudhya Public Company Limited
Highly Commended: Alliance Bank Malaysia Berhad

Best App for Customer Experience
Winner: Union Bank of the Philippines
Highly Commended: UOB
Highly Commended: Cathay United Bank

Best Mobile Wallet Initiative
Winner: Maybank

Best Multi-Channel Offering
Winner: Standard Chartered Bank (Singapore) Limited
Highly Commended: DBS Bank
Highly Commended: Alliance Bank Malaysia Berhad

Excellence in Omni-Channel Integration
Winner: DBS Bank
Highly Commended: Taishin Bank

People Awards

Best Staff Training and Development Programme
Winner: Maybank
Highly Commended: DBS Bank

Excellence in Employee Engagement
Winner: DBS Bank

Best CSR Initiative
Winner: Maybank (Cambodia) PLC.
Highly Commended: Bank Islam Malaysia Berhad
Highly Commended: Government Savings Bank

Trailblazer Awards

Trailblazer 2018 – Institution
WINNER: DBS Bank

Trailblazer 2018 – Individual
Winner: David Gledhill – DBS Bank