Belgian lender Dexia’s Turkish subsidiary Denizbank has signed
up Mobinex, a mobile applications provider, to develop mobile
banking applications for the bank.

Denizbank is to introduce a mobile banking application titled
DenizBank SifreTek to enable customers to log in to mobile and
online transactions with a one-off password.

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The bank will deploy Mobinex’s Smartface Platform for the
m-banking app and the service will be available on different mobile
devices.

Enis Tuna, senior vice president, card payment systems marketing
and Murat Erdag, senior vice president, self service channels
management at Denizbank told RBI that the bank is
targeting growth in the alternative delivery channel segment.

The interview with the two senior bankers will be published in
an upcoming issue of RBI and is part of RBI’s series on Turkish banks and
their strategies in light of the Turkish
central bank’s unorthodox policy.

 

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Social media also important

The Turkish central bank has raised reserve capital requirements
for banks, forcing banks to set aside more capital and issue fewer
loans in order to restrict domestic credit demand.

But despite sector-wide tensions following the
decisions by the central bank, the general impression among senior
bankers RBI has spoken to was that they were not too
worried about the this year’s earnings.

At Denizbank, social media, besides the push into the
alternative delivery segment, is top on the bank’s agenda this
year, according to Erdag.

He said that the bank would use social media platforms such as
Facebook a lot more and integrate it into the bank’s business.

In April, RBI kicked off its
series on Turkish banks with Akbank.