Deutsche Bank is betting on both traditional
and multichannel banking products in its push to grow its retail
banking business.
Rainer Neske, the bank’s head of private &
business clients, told investors during a workshop day in Frankfurt
that “aggressive campaigns” were on the agenda to penetrate the
Sparkassen-dominated German retail banking sector.
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Retail banking has become a much stronger focus for Deutsche
Bank since it completed the acquisition of Germany’s largest retail
bank (excluding the Sparkassen) Postbank.
Postbank has about 14 million retail clients already – giving
Deutsche Bank a strong head-start by boosting its retail banking
clients to 24 million.
This number included Postbank’s 30,000 SME customers, a segment
which is part of Deutsche Bank’s retail business.
Multichannels will be a key force in this strategy – but judging
by the investor presentation Neske delivered, traditional products
will receive more attention.
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By GlobalDataTargets include:
- Increasing its sales force in branches by cutting back the time
on administration and marketing processes; - New in-branch front-end solutions;
- Simpler products
- Standardising services and sales activities by a common
platform between Postbank and Deutsche; - Migrating customers to self-service channels.
The bank is also upgrading its core banking
system with SAP Banking Services v8.0, which Postbank already
uses.
