Egyptian lender Commercial International Bank (CIB) has joined hands with Truecaller, a global platform for contact verification and communication management.

This collaboration is set to enhance customer safety and streamline business communication within the banking industry. Truecaller’s Customer Experience Solution suite will play a key role in this initiative.

The Truecaller Customer Experience Solution will enable CIB to offer its customers a verified and contextual communication experience.

Features such as Verified Business Caller ID will help authenticate the bank’s brand, while Call Reason will inform customers about the purpose of the call beforehand, adding transparency to the communication process.

The Verified Business Caller ID feature of the Customer Experience Suite showcases the brand’s name, logo, and a verification tick alongside a distinctive green badge.

This ensures that customers can instantly recognise and trust the communications they receive from CIB.

Truecaller GTM and Developer Products head Priyam Bose said: “Truecaller is synonymous with trust and safety in communication. We are excited to partner with CIB to enable safer, smoother, and more seamless banking experiences while communicating with their customers.

“This partnership underscores our commitment to providing businesses in Egypt with solutions that foster trust, improve communication efficiency, and safeguard consumers.”

CIB caters to a diverse clientele including enterprises, institutions, and households.

The bank has a foothold in Egypt’s retail and SME banking markets.

CIB demand generation and marketing insights manager Mostafa Torky said: “With the rising number of financial fraud cases, it is crucial for us at CIB to establish a secure communication environment with our customers.

“Truecaller’s Verified Business Caller ID solution has enabled us to foster a culture of trust and enhance customers’ experience.”