Bulgarian lender Fibank has launched an
e-loyalty scheme, YES programme, for its credit card customers.
YES programme uses France-based vendor Welcome
Real-time’s XLS software and makes Fibank the first Bulgarian bank
to offer a credit card with contactless and real-time loyalty
features.
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Through the YES programme, Fibank has
partnered with a wide network of merchants across Bulgaria.
Customers will automatically collect bonus
points each time they pay with their YES card at a participating
merchant. The accumulated bonus points can be redeemed at the next
payment made at any of the participating merchants.
Head of cards at Fibank, Mariana Sadjaklieva,
said, “With YES we found a niche – a loyalty programme for our
cardholders that rewards them for every purchase they make using
their card through a loyalty programme built on a network of
partner companies and merchants in Bulgaria.
“YES is the first loyalty programme of its
kind in Bulgaria and has attracted a great deal of attention.”
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By GlobalDataCEO of Welcome Real-time, Philippe David, said
the partnership with Fibank is unique because of the “innovation
that it brings to customers in Bulgaria”, adding that Welcome
Real-time’s technology is “key in ensuring that Fibank gets the
first-user advantage in bringing real-time loyalty to cardholders,
analysing their usage and retaining their custom.”
