First National Bank holding company FNB has introduced automated direct deposit switch capabilities, aiming to improve its digital banking services.
This new feature is integrated into the account opening process, allowing customers to transfer their payroll direct deposits quickly and easily.
The initiative aims to simplify the onboarding experience for new clients and encourage them to select FNB as their primary banking institution.
In addition, FNB plans to introduce a service enabling clients to digitally transfer their recurring debit transactions to FNB later this year.
This development is part of a collaboration with Atomic, following FNB’s recent investment in the fintech’s fundraising efforts.
FNB’s customer onboarding process is centred around its proprietary platform, eStore.
This platform allows users to explore banking solutions, receive tailored product recommendations, access financial education, and schedule consultations with FNB representatives.
Customers can select products, add them to a shopping cart, and begin applications. The eStore Common application feature enables users to apply for multiple products simultaneously with a single application.
FNB and First National Bank chairman, president and CEO Vincent J. Delie, Jr said: “FNB’s digital strategy is designed to drive client acquisition, engagement and primacy, and it is a major force behind our success gaining share throughout the footprint.
“Our work with Atomic is the latest in an ongoing series of investments we have made in fintech partnerships and proprietary technology that make it easier to start or grow an FNB relationship.”
The direct deposit switch functionality is available for both new and existing FNB checking, savings, or money market accounts.
Customers can access this service online or through mobile Banking.
They can then locate their payroll provider, log into their employer account, and receive confirmation of the successful transfer of their payroll direct deposit to their FNB account.
In February, FNB opened its $300m headquarters, the FNB Financial Centre, in Pittsburgh’s Lower Hill District.
