The second largest financial services group in
Southeast Asia by assets, OCBC Bank, has launched a FRANK by OCBC –
Singapore Polytechnic Internship Programme in conjunction with the
opening of its fourth FRANK Store at Singapore Polytechnic.
The aim of the internship programme, according
to the lender, is to teach students how to manage the FRANK by
OCBC banking programme, as well as develop and implement new
business ideas to differentiate the programme for the student
population.
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This ‘for youth, by youths’ approach is part
of the OCBC’s “continuous efforts to stay relevant and be in touch
with its target customer segment”, the lender added.
The duration of the internship programme will
be 12 weeks for every semester of Singapore Polytechnic’s academic
calendar. The interns will be assigned to the various consumer
banking units at OCBC, working alongside the ‘FRANK by OCBC’ team
in areas such as marketing, credit and debit cards business
operations and merchant acquisition, and branch banking.
Each intern will be mentored by an OCBC
manager who will provide guidance and supervision throughout the
internship period.
Chief operating officer of OCBC Bank, Ching
Wei Hong, said:
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By GlobalData“With this internship programme, the students
from Singapore Polytechnic can shape the FRANK by OCBC experience
that is unique and relevant to its entire student population.
“The interns will receive on-the-job training
at our various business units. I’m certain that the skills in
marketing, budgeting and events management learnt during the
attachment are skills that will stay with the students beyond the
implementation of their ideas for the ‘FRANK by OCBC’ programme in
their school.”
Students can submit their resumes to OCBC and
those who get shortlisted will go through two rounds of interviews.
According to OCBC, successful candidates will be selected based on
their “level of interest, personality, attitude and the ability to
strategise, plan, implement programmes and work in a team.
Five to 10 interns will be selected for each
internship period and the first batch is expected to start their
internships in September 2012. OCBC expects to train up to 30
interns every year.
Principal of Singapore Polytechnic, Tan Hang
Cheong, said: “As a strategic collaboration, FRANK by OCBC is more
than just a store. The internship programme provides a unique
platform for our students to put into practice what they have
learnt in the classroom.
“More importantly, they will be armed with
practical experiences that can help them kick-start their career.
We see this collaboration as another opportunity to future-proof
our students.”
The ‘FRANK by OCBC’ banking programme was
launched in May 2011, targeting youths and young working adults.
In November 2011, OCBC launched credit cards for ‘FRANK by
OCBC’, combining Visa, NETS FlashPay, ATM and transit
capabilities in one card.
‘FRANK by OCBC’ also opened its third retail
store in November 2011, after its first two stores debuted at local
universities Singapore Management University and Nanyang
Technological University.
