Lloyds Banking Group subsidiary Halifax has
launched its mobile banking app that has already gained number one
position under Finance apps on the iTunes App Store, according to
the lender.

The new mobile banking app has been launched
in response to the “fast-growing use of Smartphone across the UK”
as current research shows that more than 36% of UK consumers use a
smartphone compared to less than one in 10 (9%) two years ago,
Halifax has said.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The research also reveals that almost one in
five smartphone owners (18%) prefer using apps rather than internet
browsers on their handsets, according to Halifax.

David Nicholson, group director for Halifax
Community Bank, said, that apps that provide customers with
everything they need in one place are “more popular than ever”
now.

“This is another example of Halifax delivering
new and innovative ways to support our customers, ensuring
advancements in technology can be used to improve our customers
experience.”

Halifax’s mobile banking app will enable users to access and
manage money while on the go, locate a nearby branch and find a
Halifax ATM or any of the 72,000 LINK ATMs belonging to any bank
across the UK.

The Halifax mobile banking app aims to enable
customers to access their money and manage their accounts using the
most commonly used features of online banking, and Halifax confirms
that mobile security will be treated “as seriously as desktop
security”.

Customers will not be charged for Halifax’s
new app but mobile operators may charge for some services.

In
September, Halifax launched an integrated marketing campaign to
mark the start of a new phase as a renewed, challenger brand.