HDFC Bank, India’s second-largest private
sector bank by market value after ICICI, has launched two premium
cards targeting Indian women – Solitaire Premium and Solitaire.

HDFC Bank’s Solitaire Premium is the first
premium women’s card in the country.

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An all-women team from the HDFC Bank has
developed the Solitaire cards “to make them what today’s successful
women want” according to a statement.

HDFC Bank aims to contribute a portion of
all spends on Solitaire and Solitaire Premium credit card to a
non-profit organisation in India, SOS Children’s Villages,
towards the annual education expenses of 60 girl children.

The “premium card segment for women in India
remains largely untapped” according to HDFC Bank.

Country head of retail assets and credit cards
at HDFC Bank, Pralay Mondal, said, “We felt there was a vacuum in
the premium credit card segment for women. We are sure that
Solitaire will fulfill a long-standing need of women who are
pursuing a successful career, travelling the world and are at the
forefront of the global consumption story.

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“We want to make sure that every professional
woman has a Solitaire in her purse. We want to hit 10m credit cards
in the next two years and want the women’s portfolio to
significantly contribute to this with 2 million cards.”

Business head for credit cards and merchant
acquiring at HDFC Bank, Parag Rao, said, that Solitaire “will
provide unmatched lifestyle offers, its wellness aspects will help
women take holistic care of themselves in the midst of a busy
career”.

Rao added, “HDFC Bank is proud to partner with
SOS Children’s Villages of India to help shape the future of
disadvantaged girls.”

HDFC Bank is the largest issuer of credit
cards in India.