Indian private sector lender HDFC Bank has partnered with Creditas Solutions to deliver a customised debt management solution.
The solution is for bank’s loan and credit card customers who can use it to streamline repayment process.
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Additionally, the platform will provide the customers with credit account information in real-time enabling them to monitor, manage and repay their dues.
The platform supports all major vernacular languages of India.
It will also provide the customers with tailored guidance on their credit behaviour.
HDFC Bank Retail Portfolio Management senior vice-president Sagar Chaudhuri said: “Customer experience has been a key driver for us at HDFC Bank. This partnership with Creditas is a step further to offer a holistic and convenient self-service repayment platform for our customers.
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By GlobalData“It aligns with our strategy where we aim to offer our customers convenience, confidence and guidance, which is a clear differentiator in the banking space. Additionally, this platform will also strengthen our engagement with customers via a digital channel.”
Creditas Solutions co-founder Anshuman Panwar said: “Creditas Solutions has created a fully integrated digital credit help platform for HDFC Bank’s customers.
“The self-service platform will support HDFC Bank with specific and sophisticated contextual nudges which will educate the customers and help them navigate the current circumstances.”
