India’s largest private sector lender, ICICI Bank, plans to
launch an app called ‘Your Bank Account’ to enable customers to use
its Facebook page to access their bank accounts.
ICICI set up its official Facebook page in the
first week of January.
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Joining Facebook, for ICICI, is part of its
“efforts to provide superior banking services in 2012”, in line
with its ‘Khayaal Aapka’ (Your Care) philosophy, according to the
lender.
The new Facebook app will also, reportedly,
provide customers with updates on exclusive offers and services
being offered by ICICI.
ICICI is using Facebook to increase
its appeal among customers that actively use the social
network. However the exact nature of the ‘Your Bank Account’
service has still not been defined.
ICICI already has an active presence on
Twitter. ICICI already has 9,637 ‘Likes’ on Facebook as compared to
the second largest private sector lender in India by market value,
HDFC Bank, which has 5,459 ‘Likes’.
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By GlobalDataIndia’s third largest private sector lender
Axis Bank is leading the way by a large margin with 421,524
‘Likes’, dwarfing India’s largest lender State Bank of India’s
(SBI) approximately 20,000 ‘Likes’.
