PT. Bank Commonwealth (PTBC) in Indonesia has partnered with software company Perx Technologies to enhance customer engagement.

The move follows the launch of PTBC’s mobile banking app CommBank Mobile to digitalise on-boarding process.

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As agreed, Perx will help the lender to fuel customer acquisition leveraging loyalty and rewards management initiatives.

PTBC will use Perx’s Lifestyle Marketing Platform to offer personalised and gamified engagements. These engagements will reward customers for specific actions and interactions.

The platform can help in running multiple reward campaigns simultaneously.

Perx Technologies founder and CEO Anna Gong said: “This partnership with PTBC signals trust from yet another digital leader in the banking industry.

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“The Perx platform was purpose-built for large enterprises, investing in mobile-led and data-driven approaches. The primary driver has been to creatively connect with customers and drive change in customer behaviour through dynamic last-mile engagements, whilst boosting revenue and improving customer experience through instant gratification.

“This has been a key differentiator for us, and we are thrilled to support PTBC in its journey to further improve its engagement with its customers.”

PT. Bank Commonwealth Digital & Strategy director Ming Chen said: “Perx Technologies will be one of the key enablers for us to achieve our customer acquisition targets through gamified engagements that deliver relevant and personalised rewards for customer actions.

“Perx’s deep domain expertise in the banking and financial services sector, and its end-to-end customer data and engagement platform are a great match for our customer acquisition and retention needs at PTBC.”

PTBC is a subsidiary of the Commonwealth Bank of Australia (CBA). The lender offers a full range of retail, SME and wealth management services.