ING Direct Canada has announced it will change its name to ‘Tangerine’ as of spring 2014.

The new name, complete with new visual identity, was unveiled on 5 November 2013 at the Toronto Centre for the Arts, in a ceremony involving employees, partners, media, and clients via live stream.

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Peter Aceto, president and chief executive officer of the company, said: "Tangerine and the new visual identity exemplify everything ING Direct has represented since its start in Canada in 1997, specifically its continued focus on being an innovative and progressive alternative for Canadians who embrace forward banking and banking in a direct way."

The bank has said the name change will not impact the bank’s service to clients, adding that, as Tangerine, it plans to increase its offer of products and services to customers over the next several years.

"We’re very excited about the new name because it reflects everything our clients love about us and what everyday banking can be: simple, flexible, accessible, progressive and innovative," commented Aceto.

Commenting on the re-branding move, Anatol von Hahn, group head of Canadian banking at Scotiabank, who acquired ING in 2012 for over C$3bn ($2.87bn), said: "This marks a very exciting milestone for the ING Direct team as they embark on readying Tangerine for its formal rollout in spring 2014."

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"Tangerine is a bold name for a bold business, and we look forward to supporting Tangerine as they grow and offer innovative solutions for customers," he added.

 

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