JCB International (JCBI), a wholly-owned subsidiary of JCB, has signed an agreement with Russian lender Sberbank to enhance its card acceptance in Russia.
Under the agreement, Sberbank will accept JCB cards on its countrywide point-of-sale terminal network in 2018.
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According to JCB, the lender has the largest POS terminal network in the country and the partnership aims at increasing its brand presence in the market.
JCBI president and COO Kimihisa Imada said: “We are sure this arrangement will support our objective as a very active player in the payment industry in Russia.
“We believe our collaboration will contribute to the growth of card payments and provide greater convenience to JCB cardmembers both in Russia and from all over the world.”
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By GlobalData
