Japan’s international payment brand JCBI and Far Eastern Bank, one of the largest banks in the Russian Far East and Eastern Siberia, have got together to launch JCB and MIR-JCB cards.
Far Eastern Bank is issuing JCB Standard and Platinum cards, as well as co-branded MIR-JCB Standard cards.
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The Russian bank says cardholders can enjoy various exclusive privileges and discounts at restaurants, shops, airports and travel agencies around the world.
In addition to the main privileges from JCB payment system, JCB Standard cardholders will receive 5% cashback on purchases in the duty free, taxi and fast food categories and 0.5% cashback on all other transactions. JCB Platinum cardholders will be able to get cashback up to 7% when shopping in duty free, gift shops and restaurants.
Far Eastern Bank is the fourth bank in Russia to start issuing cards JCB cards.
Worldwide expansion
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By GlobalDataJCB, Japan’s only international payment brand, is one of the largest payment systems in the world. There are more than 130 million JCB cardholders in 24 countries and regions, also the cards are accepted in 33 million retail and service enterprises around the world.
JCB launched its card business in Japan in 1961 and began expanding worldwide in 1981. As part of its international growth strategy, JCB has formed alliances with hundreds of leading banks and financial institutions globally to increase merchant coverage and card member base.
Valery Pavlyuk, President of PJSC Far Eastern Bank, commented:
“Today, over the entire territory of our presence, the total number of cards issued by the bank exceeds one million, and our many years of experience in issuing and servicing bank cards allows us to offer our customers high-quality products and services that provide enhanced functionality and ease of settlements both in Russia and abroad.”
Kimihisa Imada, President and COO of JCB International, said:
“The number of Russian tourists from the Far East region to Japan, as well as the number of Japanese tourists to Vladivostok, continues to grow, so this region is one of the most highly-promising for the JCB payment system.”
Imada added that JCB and MIR-JCB cards will meet the needs of cardholders in such popular destinations as Japan, South Korea, Thailand, Vietnam and other countries of Southeast Asia.
