KeyCorp, the 17th largest retail bank in the US by
deposits, has re-launched its website with the aim of strengthening
its “connection to its clients”.

The re-launch represents the first major redesign for KeyBank’s
website, key.com, since its debut 15 years ago.

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Director of integrated channel management for KeyBank, Dean
Kontul, said, “With people spending more time online than ever
before, key.com is in many ways our front door to the bank – so it
just makes sense that we have made the site more welcoming and
user-friendly.”

“We now have the ability to customise the client experience and
present clients with individualised content, products or services
that align with their specific needs or interests,” said
Kontul.

The re-launched KeyBank website is host to the newly enhanced
online banking site – BillPay – that aims to enable customers to
pay and manage bills online quickly and easily.

KeyBank’s head of consumer banking segment, Robert A. DeAngelis,
said, “The message is, no matter how you interact with us, we
understand you and your banking needs, and we provide consistent
straightforward solutions.”

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The new key.com reportedly reflects inputs and insights from
customers and has taken more than two years of planning and
development involving employees throughout the bank.  

The re-launched KeyBank website has been
streamlined to approximately 600 total pages – compared with the
2,000-plus pages of its predecessor.  

The KeyBank website also facilitates he lender’s social media
initiatives by sharing and linking content through Facebook,
Twitter and YouTube.

Said Mickey Mencin, KeyBank’s director of advertising, “Clients
and prospects will be able to engage with our brand in meaningful
ways across more sites than just key.com.”


Key has deposit of $59.8bn and is 13th, ranked by
branches, among the largest retail banks in the US, with 1,059
branches.