Lloyds TSB has launched
a new campaign asking customers to create a new animated character
for its next television advertisement.
Customers can log on to
the bank’s website and create an animated figure, similar to the
one featured on its previous ad campaign.
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The characters will have
to be uploaded on the Lloyds TSB Facebook Gallery and visitors can
then vote for their favourite character to be featured in the
upcoming advertising campaign.
The online display and
social media campaign consists of a Flash application, which was
devised by Saint@RKCR/Y&R and MEC Interaction.
Lloyds TSB is currently reviewing its £50
million direct marketing account.
Marketing agencies Proximity London,
Rapier and Wunderman have been linked with the account.
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