Mashreq Bank has released a new version of Snapp, its mobile banking platform, which can be used by non-bank customers in the UAE.
The bank’s head of innovation, Aref Al Ramli, said the move would attract more people living in the Emirates to use mobile banking.
Since its launch in July, Ramli said Snapp had generated interest among Mashreq customers. "Snapp has seen massive growth and popularity amongst users in the last few months," he said.
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The new Snapp will also be available to Windows and BlackBerry phones, in addition to its Android and iOS offering.
Novel features include an integrated GPS service which is used to send Mashreq customers tailored dining and retail offers. Non-bank customers can receive payments using the device.
Built on the Vipera Platform, the app lets account holders check account balances, pay bills, transfer money, request cheque books and statements, and activate or block debit and credit cards.
The new Snapp is integrated with the Mashreq Loyalty Program "Mashreq Salaam," which lets customers to redeem Loyalty Points at 1,500 outlets.
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By GlobalDataAl Ramli added, "We have not only integrated several new features to upgrade its usage but have also made it conveniently possible for non-Mashreq customers to use this revolutionary application."
Niranjan Mendonca, head of retail banking and acting country head of Mashreq Bank said: "We have seen a tremendous growth in mobile penetration in Qatar and across the region and with this comes a massive surge in smartphone ownership."
"As a result, Mashreq Bank has fully embraced technology as a means towards providing customers with convenient & accessible banking services regardless of whether they are at home, in the office, on the road, or on vacation," he added.
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