Metro is set to open its doors to retail and business customers
on 29 July after a much anticipated build-up for the new entrant
into the UK retail market.

The first branch, or ‘store’ as the bank
prefers to call it, will launch in London’s Holborn district,
followed by a second branch opening in the capital a week
later.  

Metro said it will adopt a model that is in
“sharp contrast to the traditional UK bank branch operation” and
will transform the face of British banking.

The bank is targeting another 12 branch
openings by the end of 2011, with a total expansion plan aimed at
200-plus branches.

Vernon Hill, the co-founder and vice chairman
of the bank said: “Our focus will always be the customers, both
retail and business, and making sure we do the right thing by them.
The British public deserves a better banking experience, and Metro
Bank intends to give it to them, where, when and however they
choose.”

Last year, Hill told RBI the bank
would rely on organic growth and not seek to
merge its way to prosperity
(see RBI 603).

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Branches will open seven days a week and twice
as long as conventional UK branches, with water bowls and dog
biscuits on offer for customers’ dogs. 

Customers will also receive entertainment from
the first three days in the form of stilt walkers, musicians and
jugglers, as well as free breakfasts, smoothies, popcorn and oyster
cardholders.