National Bank, Canada’s
seventh-largest bank by assets, has kicked off an integrated
advertising campaign to promote its retirement savings products,
incorporating TV, print and online ad channels.
“We are making it our duty to help all our
clients plan for their retirement, while living life to the
fullest,” said Sylvie Roy, the bank’s vice-president of corporate
marketing and communications.
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“By working with one of our financial
advisers, young families can begin planning for retirement and take
advantage of short and long-term benefits.”
In two TV ads, consumers are asked about their
preparedness for retirement, with the answers revealed in 30-second
messages explaining the decisions they made to get there.
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