NatWest has purchased a minority stake in Yonder, a credit card platform focused on enhancing customer experiences through lifestyle-oriented rewards.
This investment aims to accelerate Yonder’s growth while leveraging NatWest’s customer base of over 19 million.
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Yonder primarily caters to young professionals and expatriates, offering a financial lifestyle platform that connects users with unique personalised rewards through partnerships with local businesses and prominent brands.
The collaboration is expected to enable NatWest to refine its strategies for personalisation and loyalty rewards, tapping into the preferences of millennials and Generation Z.
Yonder founder and CEO Tim Chong said: “We’re thrilled to welcome NatWest as an investor in Yonder. Their expertise and insights will be invaluable as we continue to grow and scale our platform.
“Together, we can redefine the future of consumer credit and deliver tailored financial services that meet the unique needs of our users.”
The investment is part of NatWest’s strategy to engage with early-stage companies, following previous investments in firms like Serene, which focuses on addressing financial vulnerability through AI.
The bank’s Innovation and Partnerships group is actively pursuing investment opportunities from seed to Series B stages that align with its strategic goals, and is open to exploring potential collaborations.
NatWest Group strategic investments head Ladi Greenstreet said: “Today’s consumer wants financial experiences that are personal, easy, and that seamlessly integrate into their daily lives.
“Our investment in Yonder reflects our belief in delivering better lifestyle experiences with financial tools that resonate with customers’ personal goals and aspirations.”
Last month, NatWest Group partnered with OpenAI to integrate generative artificial intelligence (GenAI) to improve its customer service and productivity efforts.
