The National Bank of Bahrain (NBB) has launched its new digital banking app to improve the remote banking experience of its customers.

The launch of the NBB digital app, which took place at an NBB Group internal virtual event hosted recently, is in line with the bank’s digital strategy.

The lender has selected technology partners Backbase & Bring, fintech firm Lenium, and its internal team to develop the app.

The developers created a one-stop-digital-shop with all services offered at branches, now available digitally.

The dual-language app comes with products including bank accounts, cards, loans and finances, card promotions and reward system.

Customers can link their existing account details, such as their beneficiary details, from the current app to the new app.

New customers can onboard within minutes anytime and anywhere.

The users will have access to features such as provision of biometric login access option as well as a password request for returning users.

The app also offers instant debit cards issuance, easy money transfers, Al Watani rewards, cards management, and more.

Commenting on the launch, NBB chief strategy officer Yaser Alsharifi said: “In partnering with Backbase, NBB welcomes this fantastic opportunity and our commitment remains to provide our customers with innovative banking and finance solutions.”

NBB retail banking CEO Subah Al-Zayani added: “Customer-centricity remains our key pillar and before designing this new platform, we made it our priority to gather customer feedback and deliver a smart, flexible and adaptive digital tool that would not only solve pain points and eliminate obstacles, but serve to elevate the banking experience of our existing customers beyond traditional banking.

“Rewarding our customers digitally is the first step towards becoming more than just a Bank; looking to the future, we see our app heading towards becoming our customer’s financial advisor, rather than simply a banking service.

“NBB has invested heavily in this application to maintain our position as a sector leader in agile development and future fintech partnerships.”