Following a successful move into
Indonesia, Singapore’s OCBC has begun offering its Mighty Savers
branded product line in Malaysia.
The brand was first introduced in Singapore in
February 2007 to provide parents with the tools to help their
children understand and develop the habit of saving. Since its
introduction, OCBC Bank says it has seen a three-fold increase in
the number of children’s saving accounts being opened.
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It was introduced to Indonesia in July this
year by Bank OCBC NISP. In the three months since launch, some
11,000 young Indonesians have opened accounts, reports the
bank.
Besides saving through the Mighty Savers
Sticker and Card rewards programme, OCBC Bank (Malaysia) customers
will have the opportunity to perform their own banking transactions
through the dedicated OCBC FastTrack lane at selected branches.
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