Singapore-based Overseas-Chinese Banking
Corporation (OCBC) has launched an advertising campaign to increase
the number of its elderly credit card holders.

It is exploiting what it considers to be a gap
in the market after banks in Singapore came under public scrutiny
for allegedly discriminating credit card applications by senior
people because they had no fixed monthly income.

The bank placed an advertisement in The Strait
Times with the slogan: “Finally, a bank that believes good credit
should grow with age. Not be stopped by it.”

The Monetary Authority of Singapore requires
that those aged 55 and over provide proof of a minimum annual
income of $15,000 to be eligible for a credit card.

But banks do not consider share dividends as
income, making it more difficult for seniors to prove their
financial competence.

Maybank Singapore offers customers a secured
credit card, demanding a fixed deposit of at least $10,000 from the
customer as a security for credit card repayment.

POSB offers an Active Card, available to those
aged over 45 year which comes with discounted health screening
packages

Last year, OCBC won a court trial for refusing
to open a joint account for a 94-year old millionaire and her
adopted daughter, arguing that the 94-year old did not remember
asking for a joint account. The court ruled in favour of the bank,
saying it protected the customers’ interest.