People’s United Bank has selected Virtusa’s vEngage solution to power its new customer decisioning hub.

Virtusa’s vEngage solution, which is built on Pega Customer Decision Hub and Adobe Experience Platform, will allow the bank to modernise its sales and marketing efforts.

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Using the engine, the bank can improve its ability to pre-empt financial needs of its retail and business customers and deliver personalised services.

The bank will also be able to access a full view of each customer’s digital journey and how they are interacting with the business.

People’s United Bank digital marketing senior vice-president James Roy said: “We are excited about our work with Virtusa, which is helping us expand our client-centric capabilities by designing and deploying a new customer decisioning engine, powered by Pegasystems.

“By deploying modern decisioning capabilities and automated orchestration that further strengthens our ability to personalise customers’ digital experiences, we can continue to meet the unique needs of each customer as they engage with us through multiple digital channels,” the company said.

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The technology vendor claims that its platform will also increase loyalty platform engagement and redemption rates for the bank.

It offers data-backed recommendations for ‘Next Best Offer’, ‘Next Best Communication’ and ‘Next Best Action’.

Virtusa Americas head of banking and financial services Sanjay Deshpande said: “We are excited to work with partners including Pegasystems and Adobe to help evolve the bank’s customer commitment as more and more customers engage with them online for critical financial guidance.”

In 2019, Hitachi partnered with Virtusa to deliver artificial intelligence (AI)-based financial solutions.