PSCU, a credit union service organisation based in St. Petersburg, Florida, has established a new company and a cloud-based digital banking platform, Lumin Digital, to help credit unions compete with big banks.
The platform will offers credit unions access to a range of PSCU platforms and services including card services, data analytics, and call centre support.
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Built over the past 16 months, the digital banking platform is designed to boost credit unions’ member engagement; provide data-driven insights and predictions.
It will also enable them to offer customised experiences; improve measurable outcomes; and ultimately boost revenue, the company said.
PSCU president and CEO Chuck Fagan said: “With the advancement of technologies and increasing digital adoption, we’re excited to launch a digital banking platform that provides our Owners with a robust, tightly integrated solution to expand relationships with their members and rival digital experiences available from larger banks.”
“Through action-based and real-time delivery capabilities, credit unions can take their financial service offerings and seamless member service experience to a new level by developing deeper connections with their members through this new digital offering.”
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