Royal Bank of Canada (RBC) is expanding its loyalty partnership with Metro Inc. and its Moi Rewards programme, coming soon to Ontario.
Following METRO’s announcement on 24 April, this broader collaboration will see Moi Rewards and RBC’s Avion Rewards come together later this year. The aim is to deliver compelling and differentiated everyday value and savings to consumers.
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“We are very proud to expand our loyalty partnership with METRO Inc., one of Canada’s leading and most prominent Canadian food retailers,” said Niranjan Vivekanandan, senior vice president & head, Loyalty & Merchant Solutions, RBC. “Combining the Moi Rewards program with Avion Rewards’ broad suite of benefits across key consumer spend categories will now bring grocery value and savings to consumers and families at a time when they need it the most.”
Moi RBC Visa credit card launched last year
This loyalty partnership began last year with the initial launch of Moi in Quebec and New Brunswick and the introduction of the Moi RBC Visa credit card. The expanded collaboration will link the Moi Rewards and Avion Rewards programmes. This provides unique Moi value to RBC’s large client base and drives sales and redemption in Metro Ontario and Food Basics stores.
“RBC has been a leader in banking for over 150 years and a leader in the Canadian loyalty landscape for more than 20 years,” added Alain Tadros, vice president, chief marketing officer and digital strategy, METRO. “We look forward to collaborating with RBC and Avion Rewards to offer more value and benefits to Canadians, allowing them to save on their everyday purchases.”
METRO Inc. has a network of nearly 900 Metro, Super C, Brunet, Première Moisson and Jean Coutu stores in Quebec and more than 35 Jean Coutu stores in New Brunswick and Ontario. The expanded partnership will include 275 Metro and Food Basic stores in Ontario. Additional partnership details will be available later this year.
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