The US unit of HSBC is launching a digital mortgage in partnership with digital lending platform Roostify.

HSBC says teaming up with Roostify provides customers with a digital customer experience that is faster, easier and less stressful.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

At the same time, HSBC’s partnership with the platform enables the bank to process and close loans more efficiently.

Digital plays a crucial role in supporting, enabling and driving our ambition of customer experience-led growth. Customers are looking for the same ease-of-use and convenience for large transactions like financing a home that they’ve come to expect in other buying experiences.

Roostify is able to accelerate our deployment timeframe. And the solution provides a superior experience for our customers,” says Raman Muralidharan, head of mortgage, retail banking, HSBC.USA.

Moreover, the platform offers a streamlined loan application and fulfilment process for home buyers and owners.

Roostify: integration with HSBC loan originations

Customers are able to submit a loan request online and share documents digitally and securely. Furthermore, customers can track the status of their loans from application through to closing, in real time.

Roostify integrates with HSBC’s loan origination system. This allows the bank’s lending team to more easily transfer information and more effectively communicate with customers. In addition, it drives quality and efficiency in the loan-origination process.

Rajesh Bhat, CEO Co-Founder, Roostify adds:”HSBC has been a great partner in driving innovation to improve their customer experience.

“Information exchange is a vital part of the home-buying experience. It can be a game changer when done right. This solution provides HSBC’s customers with a modern, improved way of applying for and closing a mortgage. Moreover, it delivers transparency to both the customer and lending team from start to finish, for an optimal experience.”

The digital lending platform currently processes over $15bn a month in loans.

Other prominent Roostify banking partners include Chase and the US unit of Toronto Dominion.

Meantime, HSBC USA is also investing in the physical channel. In particular, it aims to open to 50 branches in the US to bolster its retail network.