Russia’s Rosbank has signed a deal with
Serverside, the global technology vendor that will allow its
customers to personalise their payment cards.
Rosbank, a subsidiary of Société Générale,
has launched the ‘My Style’ service across the bank’s MasterCard,
Visa and Maestro portfolios.
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The card customisation technology is called
AllAboutMe and provided by Serverside.
Rosbank will charge customers $12 to design
their cards by either uploading their own images or choosing from
an image gallery.
The product is aimed at cardholders between
25 and 30 years of age who bank online.
Perrine Gilbert, chief of retail business
directorate at Rosbank said: “Working with Serverside is allowing
Rosbank to take a more personal approach to meeting our customers’
needs. We hope that My Style will strengthen Rosbank’s image as a
customer-oriented financial institution and attract young people
and other forward-looking clients.”
Rosbank said it will the customised card
initiative will help boost transactions and interchange fees due to
front-of-wallet placement and improve acquisition and retention
rates.
The bank will market the new card through
print and online media, banner advertisements and print booklets
available across Rosbank’s 600-branch network.
