Russia-based Sberbank has made major improvements to its mobile app including adding payment emojis.

In the latest update, the Dialogues feature of the Sberbank app now has cash postcards. These utilise images with animation and sound and are also affixed to money transfers.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Customers can choose a postcard from more than 50 options, including well-known characters of Soyuzmultfilm (Winnie-the-Pooh, Nu pogodi!), popular 90s artists, as well as fairy tale characters.

Other improvements to the Sberbank app include:

  • The app launches faster;
  • The main screen has recommendations such as financial advice, personal offers, and the app manual;
  • The main screen search can be used to look for contacts to transfer money to, organisations for payments and the bank’s products;
  • The updated Operation History shows a full transaction list, including purchases and money withdrawal, and
  • Traffic fine payment has become more user-friendly: you can see new and paid fines, save data on your driver’s licence and vehicle ownership certificate, check the photo and place on the map.

Head of Digital Platform Division of Sberbank Svyatoslav Ostrovsky: “At the beginning of the year, we launched Dialogues in Sberbank Online. It is quickly gaining popularity: users can now communicate, send unique stickers with SberCat and transfer money in the chat. Now we can give clients something more: the possibility to give emotions to relatives and friends. That’s why we have created unique cash postcards and carefully included images of Russian culture in the digital environment.”