Scotiabank debuts AI-driven platform to better understand customer needs

Canadian banking giant Scotiabank has launched a new technology C.MEE, which levaerages big data and artificial intelligence (AI) technlogy, to improve customers’ experience.

The banks said that the newly launched platform is designed to predict customer’s needs and will be used to ffer timely and personalised financial advice.

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Launch of this new technology follows the bank’s earlier efforts to leverage AI and deep learning to offer personalised customer experience.

In November last year, Scotiabank unveiled Global Artificial Intelligence (Global AI) Platform to deliver personalised financial insights to its customers.

Scotiabank EVP of customer insights, data and analytics Phil Thomas said: “C.MEE lets our customers engage with us on their own terms, obtaining the financial advice they need, when and how they want it.

“With C.MEE, we’re able to leverage big data and AI to gain a thorough understanding of what our customers need from us and then in turn, provide tailored financial advice when it’s most relevant to them.”

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Scotiabank noted that C.MEE will Global AI Platform to access customer transaction data across service points such as branch, mobile, online, contact centre and email.

The bank added that C.EEE is currently functioning only in Canadian retail banking and plans to roll out this technology across its banking network in the Americas.

Scotiabank group head of technology and operations Michael Zerbs added: “Scotiabank continues to innovate with AI to deliver better banking experiences for our customers, building on the Bank’s efforts to drive digitisation and technology modernisation across the Americas.”