UK digital challenger Starling has been named as the official banking partner of Team GB for the upcoming Tokyo Olympics.
The partnership comes amidst the news that Japan may postpone the Olympics games as coronavirus cases surge.
Go deeper with GlobalData
The Tokyo Olympics are scheduled to be conducted in July this year.
The International Olympic Committee, however, said that it was “very confident” that they would take place as planned.
This is seen as a big win for the digital bank as Team GB achieved its biggest overseas medal tally at the Rio Olympics in 2016.
The sponsorship deal is part of the digital bank’s strategy to boost its profile.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataStarling Bank founder and CEO Anne Boden said: “At Starling Bank, we are determined to change the banking landscape in Britain and so far, our efforts have helped us to win Best British Bank for the last two years.
“This winning mentality will make for a perfect partnership with Team GB at the Olympic Games.”
British Olympic Association CEO Andy Anson said: “In an extremely competitive sector, we are excited and proud to be partnering with Starling Bank ahead of Tokyo 2020.
“As a market leader in digital innovation and with a strong focus on customer experience, they have rightfully been recognised as the best British bank on two occasions.
“We share many of the same values and we look forward to welcoming them to the team as we go into this vital five-month period ahead of the Games commencing.”
Each athlete, as per the agreement, will be getting a Starling Bank account with £100 credit.
Formed in January 2014 and headquartered in London, Starling Bank has nearly 800 employees and a customer base of 1.3 million.
Last month, HSBC decided to terminate multi-million-pound sponsorship deal with British Cycling by the end of this year.
In the same month, CIMB signed a sponsorship deal with Malaysian Football League as Title Sponsor of the Liga Super Malaysia.
