The number of tablet users is set to soar, with one in five mobile banking customers using tablets by 2017, according to a report by analysts Juniper Research.
Juniper Research’s Mobile Banking: Handset & Tablet Market Strategies 2013-2017 revealed that the number of tablet users, as a proportion of mobile banking customers, would rise from 9% in 2013 to 19% in 2017.
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The report said that the growing acceptance of ‘push’ mobile banking and increasing tablet adoption would drive the number of tablet banking users to almost 200m in 2017.
The report also found that there would be significant migration of purchasing and transaction activity away from laptops and desktops to tablet devices as consumer tablet adoption continued to rise.
Nitin Bhas, the author of the report, said consumers often preferred to manage bill payments and transactions on tablet devices rather then smartphones.
He added: "With online payments accounting for a significant proportion of all bill payments, especially in developed markets, bill presentment and payment transactions will indeed migrate from the desktop towards tablet devices."
Other findings of the research include:
– Mobile banking users will exceed 1bn in 2017, representing 15% of global handset users;
– The developed markets of Eastern Asia, North America and Western Europe will have the highest penetration of banking users by2017, and
– Transactional banking growth across all markets will be at the expense of paper-based bill presentment, cash and cheque payment.
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