More than 100,000 customers downloaded
Toronto-Dominion Bank’s (TD) iPhone application within weeks of the
bank launching the app.
The Canada-headquartered bank launched the
application, or “app”, for Apple’s iPhone on 14 April and saw its
app averaging more than 10,000 downloads per day.
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Joan Dal Bianco, vice president of TD’s online
channel, said: “The TD mobile app not only allows customers access
to everyday banking at their fingertips, but also delivers ease and
convenience.”
Rival Canadian Imperial Bank of Commerce
(CIBC) has also had success with its iPhone app and has surpassed
the milestone for client usage with more than one million client
logins since the launch at the beginning of this year (see RBI 625).
More than 100,000 downloads of the app were
also made, and the bank said the app continues to grow in
popularity with an “overwhelming response” from
customers.
“[It] demonstrates there is a pent up need and
demand for these services in Canada,” said Christina Kramer,
executive vice-president of distribution services, CIBC.
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By GlobalDataCIBC was the first major bank to roll-out a
mobile application at the beginning of the year, and followed hard
on the heels of many major banks to launch a downloadable
app.
TD and CIBC’s free app allow customers to
check their account balance, pay bills, transfer money between
accounts and locate their nearest branch.
