Credito Emiliano (Credem), one of the largest 10 banks in Italy, has gone live with a new mobile app, based on cloud-native Temenos Infinity, to accelerate its digital banking strategy.
Temenos Infinity, running on the public cloud, will make it quicker and easier for Credem to develop frictionless, personalized, and secure digital banking services that will help it attract new customers and drive long-term customer loyalty.
Credem has already launched a fully renewed new mobile app developed in just nine months using Temenos Infinity.
The new app offers a basic set of features for personal customers and, thanks to the speed granted by Temenos Infinity, will be enriched with new features in a continuous improvement approach.
A small business version will follow in a few months
It includes features that make it easy and convenient to move money, view transactions, check and manage cards, including the re-charge of pre-paid cards and phone tops ups, and initiate instant chat with customer support agents or view the locations of nearest ATMs.
In a highly competitive Italy market, Credem’s new app with its advanced customer interface and user experience will help to enhance the bank’s digital reputation and give it an edge to compete with larger banks and ultimately grow market share.
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By GlobalDataTemenos Infinity allows Credem to create intuitive and highly engaging digital experiences using a low-code development platform.
This simplifies the process, saving time and cost
It also means Credem can reimagine how to engage with its customers in a whole new way through digital and physical channels, creating a consistent and seamless experience.
Temenos Infinity provides a portal for bank staff to manage and assist account holders in their banking journeys.
It collects everything the banker needs to know about their account holder in a convenient web-based interface, with data matching that the account holder sees from their own mobile or online interface.
Banks using Temenos Infinity saw customer engagement increase by up to 300 percent on their apps in 2020, with the fastest-growing segment being among baby boomers and Gen Xers.
Following the successful launch of its mobile app, Credem plans to further leverage Temenos Infinity to enhance the customer experience for internet banking later in 2021.