CallCredit, the second largest consumer credit bureau in the UK, has rebranded as TransUnion, as part of the phased integration process with the later.
TransUnion signed a deal to acquire Callcredit for £1bn ($1.4bn) in April this year and completed the transaction in June.
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At the outset, the company will be known as ‘TransUnion, formerly Callcredit’, and gradually move to adapt TransUnion later this year.
Callcredit said that the integrating into one brand is part of the strategy to maximise the integrated global presence of TransUnion and Callcredit.
TransUnion international president David Neenan: “We’re delighted to introduce the TransUnion brand to the UK today. Migrating the Callcredit business name to TransUnion will allow us to fully leverage the benefits that the integration brings and enable us to deliver even more to our customers in the UK and across the global markets that TransUnion serves.
“Together we’re a great match; Callcredit’s values and solutions are completely aligned to TransUnion’s mission of using information for good, so bringing the brands together marks the next milestone on our integration journey.
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By GlobalData“However, during this time of change, our priority remains on continuing to deliver the excellent level of service and insight which Callcredit’s customers have grown to expect.”
Callcredit, founded in 2000, offers data, analytics and technology to allow businesses and consumers make informed decisions.
