More than four-in-five (86%) of Americans are satisfied with their current financial institution’s digital banking services. However, they also expect financial institutions to help them reach financial goals, according to a survey report.
The Harris Poll conducted the online survey. Also, it was on behalf of financial technology solutions provider Computer Services (CSI).
More than 2,000 people participated in the poll, which studied banking habits and preferences of the adults on US digital banking.
The survey revealed that around 83% of the respondents want their bank or credit union to offer products/services based on their personal financial goals.
It increased to 87% among the people with an annual household income of more than $100,000.
CSI’s chairman and CEO Steve Powless said: “When it comes to their banking relationships, consumers expect to have easy-to-use digital banking services as well as consistent experiences across all channels.
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By GlobalData“And while the majority are satisfied with their current digital services, that doesn’t mean banks can rest on their laurels.
“With consumers expecting banks to anticipate their needs, financial institutions constantly need to innovate and educate their customers on the newest tools available to meet financial goals.”
According to the survey, more than one-third (36%) of the respondents said their bank should be active on social media. This tendency increases among the 18-34 age group.
Additionally, security continues to be one of the top priorities for the customers.
However, 81% of the respondents said their FI is capable of protecting their confidential private data against hacks.
In addition, 49% of respondents believed mobile-based payments are more secure than card-based payments.