Wells Fargo has announced plans to pilot a new digital banking platform dubbed Control Tower that will allow customers to monitor their digital journey.
Control Tower will offer users a unified view of consumers’ digital experience, helping them track where and when their payment information is shared whether it is third parties, mobile wallets, devices, or subscriptions.
Customers will be able to control their digital journey using the platform’s on/off function.
The new platform will be trialled with the bank’s team members later in 2017, with a roll-out expected in the next year.
Wells Fargo president and CEO Tim Sloan said: “Customers currently have their payment information stored in numerous places online. If you lose a card or want to update a billing address, you’re expected to go on a journey of self-discovery to remember all the different places your financial information is stored, which can be time consuming and complex.
“Wells Fargo is re-imagining the future of personal finance to deliver an experience that is secure and convenient and provides customers a central hub for better control, simplicity and transparency.”
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By GlobalData