Zenith Bank has a YouTube video hit on its hands. Four weeks after its release the Zenith Bank ad has scored almost 600,000 views on YouTube.

For starters the ad ticks two useful boxes: a catchy song and a simple marketing message.

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That is: ‘dial *966*0 to open a Zenith Bank account with NGN0.00

Zenith says that previous minimum opening balance requirements acted as a barrier preventing new customers opening an account.

Typically, the bank required a minimum account opening balance requirement of between N50,000 ($140) and N250,000.

And as the video stresses customers can now open a Zenith Bank current or savings account with a zero balance.

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Zenith has also upgraded its retail offering with innovations. Innovations include *966# EazyBanking and Qwerty banking.  Moreover, the bank’s YouTube is mirrored on social media with its Social banking on Facebook offering.

Zenith Bank: updated app and product hits

In particular, the bank has upgraded its mobile banking app. The new app offers an improved user interface and offers a QR code payments facility. Furthermore, the app includes biometric sign-on for android users, as well as a live chat facility.

Product highlights include the launch at the start of August of a high interest savings account dubbed ‘SAVE4ME’.

Zenith says that the account is designed to support flexible savings for predetermined purposes.

Other recent product innovations include the Zenith Timeless Account”. This allows Nigerians aged 55 years and above bank for free.

Headquartered in Lagos, Zenith runs a branch network in Nigeria of over 500 branches.

International investors have been withdrawing funds from Nigeria’s equity markets this year. Consequently, the Nigerian stock market is enduring a challenging 2019 and the Zenith Bank share price is no exception. For the year to date the Zenith Bank share price is down by 27% giving a current market cap of around NGN512bn ($1.41bn).