Spanish lender la Caixa has launched a smartphone app called PremiaT that allows customers to see local business promotions.
To active the offer any purchase must be made via a La Caixa card.
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A la Caixa spokesperson said: "The PremiaT model is brand new for the sector, connecting la Caixa’s cards business, merchant banking, online banking and mobile banking services in a tool that makes use the latest eCommerce trends and geolocation technology, compatible with most smart phones. This is the first time that a Spanish bank has offered a discounts service of this kind."
PremiaT will start out with 233 active promotions. 60 (25%) are from bars and restaurants, clothes shops (53), decoration, computing and household appliance retailers (52), health centres, spas and beauty salons (35) and leisure and travel establishments (33).
The service will start from December with the launch of the system in Reus, Tarragona.
To use PremiaT customers have to register online. Registration is free but users must have a la Caixa card or a POS terminal from the bank.
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By GlobalData
