Chase UK customers can now spend, save, and invest via the Chase app image credit shutterstock

Chase UK has launched a major new advertising campaign and brand platform. The aim is to inspire customers to realise the potential of their money.

The new platform and campaign comes three years after Chase’s launch in the UK. Chase says the move signifies the next step in its growth as it continues to broaden its product offer. For example, UK customers can now spend, save, and invest via the Chase app.

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Specifically, Chase’s “See what your money can do” campaign brings to life the benefits of spending, saving, and investing through the app. It showcases how the bank can help customers build momentum towards their financial goals.

The campaign runs across TV, cinema, out-of-home, digital out-of-home, radio, social media, digital, digital audio and video-on-demand. Chase’s new film heroes the banking app as the portal that provides glimpses into the future where the main character has progressed towards their short- and long-term financial goals with Chase.

TV ads debut 4 October

It debuts across national television from 4 October, with primetime spots on ITV, Channel 4, and Sky. The campaign will include a 30, 40, and 60 second ad spot.

Chase’s new campaign will also feature a national out-of-home activation. The new brand platform will be visible in landmark, high impact sites across the UK from 7 October.

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Deborah Keay, Chief Marketing Officer at Chase, said: “We want to inspire customers to reach their short and long-term financial goals by helping them unlock the potential of their money. This exciting new brand direction reflects the significant growth of Chase in the UK since launch, and the unique experience of being able to spend, save, and invest via the Chase app.”

Droga5 were responsible for brand strategy and creative execution, while EssenceMediacom planned and bought the campaign.