The Customer Experience in Financial Services Awards (CXFS) 2018 saw 17 different banks leave the event with awards.

Citibank Singapore took away three awards from the evening, the highest number of any bank, including the prestigious Leadership in Customer Experience – Institution award.

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DBS, CTBC Bank, and UOB Thailand received two awards a piece.

In addition, Maybank won the highly contested Leadership in Customer Experience – Team gong.

The Customer Experience in Financial Services Awards brings together the best and most innovative institutions and projects and highlights noteworthy initiatives that have established a strong foothold in Asia Pacific over the last 18 months.

List of CXFS winners:

STRATEGY AWARDS

Best CX Business Model

WINNER: RHB Group

Highly Commended: Siam Commercial

Highly Commended: Citibank Singapore Limited

Best Product or Service Innovation

WINNER: Citibank Singapore Limited

Highly Commended: DBS Bank

Highly Commended: Security Bank

Best Brand Engagement

WINNER: DBS Bank

Highly Commended: Siam Commercial

Highly Commended: Citibank Singapore Limited

Best Customer Insight and Feedback

WINNER: Emirates NBD

Highly Commended: Maybank Malaysia

Highly Commended: Taishin Bank

Best Employee Engagement Initiative

WINNER: Citibank Singapore Limited

Highly Commended: Taishin Bank

Best Business Change or Transformative Initiative

WINNER: Servion – Kotak Mahindra

Highly Commended: UBS Wealth Management

Highly Commended: Maybank Malaysia

CHANNEL AWARDS

Best Customer Experience – Branch

WINNER: Union Bank of the Philippines

Highly Commended: DBS Bank

Highly Commended: UOB Thai

Best Customer Experience – Mobile

WINNER: Standard Chartered Bank Korea

Highly Commended: UOB Singapore

Best Customer Experience – Website

WINNER: CTBC Bank

Highly Commended: Standard Chartered Singapore

Highly Commended: Taishin Bank

Best Customer Experience – Call Centre

WINNER: Hong Leong

Highly Commended: RHB Group

Highly Commended: Taishin Bank

Best use of Social Media

WINNER: UOB Thailand

Highly Commended: Siam Commercial

Highly Commended: Citibank Singapore Limited

Best Omni-Channel Customer Experience

WINNER: Kasikorn Bank

Highly Commended: Union Bank of the Philippines

Highly Commended: UBS Wealth Management

TECHNOLOGY AWARDS

Best Technology Implementation – Back Office

WINNER: Security Bank

Highly Commended: Union Bank of the Philippines

Best Technology Implementation – Front End

WINNER: UOB Singapore

Highly Commended: Union Bank of the Philippines

Best Client On-boarding Initiative

WINNER: Standard Chartered Singapore

Highly Commended: RHB Group

Highly Commended: Citibank Singapore Limited

Best Use of Data Analytics

WINNER: CTBC Bank

Highly Commended: Taishin Bank

Highly Commended: Standard Chartered Singapore

INDUSTRY AWARDS

Best Customer Experience – Banking

WINNER: DBS Bank

Highly Commended: UOB Thai

Best Customer Experience – Insurance

WINNER: UOB Singapore

Best Customer Experience – Wealth Management

WINNER: UBS Wealth Management

Highly Commended: Maybank Malaysia

Highly Commended: Standard Chartered Singapore

Best Customer Experience – Cards

WINNER: Taishin Bank

Highly Commended: UOB Singapore

Highly Commended: DBS Bank

Leadership Awards

Leadership in Customer Experience – Team

WINNER: Maybank

Leadership in Customer Experience – Institution

WINNER: Citi Singapore