The Customer Experience in Financial Services Awards (CXFS) 2018 saw 17 different banks leave the event with awards.
Citibank Singapore took away three awards from the evening, the highest number of any bank, including the prestigious Leadership in Customer Experience – Institution award.
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By GlobalDataDBS, CTBC Bank, and UOB Thailand received two awards a piece.
In addition, Maybank won the highly contested Leadership in Customer Experience – Team gong.
The Customer Experience in Financial Services Awards brings together the best and most innovative institutions and projects and highlights noteworthy initiatives that have established a strong foothold in Asia Pacific over the last 18 months.
List of CXFS winners:
STRATEGY AWARDS
Best CX Business Model
WINNER: RHB Group
Highly Commended: Siam Commercial
Highly Commended: Citibank Singapore Limited
Best Product or Service Innovation
WINNER: Citibank Singapore Limited
Highly Commended: DBS Bank
Highly Commended: Security Bank
Best Brand Engagement
WINNER: DBS Bank
Highly Commended: Siam Commercial
Highly Commended: Citibank Singapore Limited
Best Customer Insight and Feedback
WINNER: Emirates NBD
Highly Commended: Maybank Malaysia
Highly Commended: Taishin Bank
Best Employee Engagement Initiative
WINNER: Citibank Singapore Limited
Highly Commended: Taishin Bank
Best Business Change or Transformative Initiative
WINNER: Servion – Kotak Mahindra
Highly Commended: UBS Wealth Management
Highly Commended: Maybank Malaysia
CHANNEL AWARDS
Best Customer Experience – Branch
WINNER: Union Bank of the Philippines
Highly Commended: DBS Bank
Highly Commended: UOB Thai
Best Customer Experience – Mobile
WINNER: Standard Chartered Bank Korea
Highly Commended: UOB Singapore
Best Customer Experience – Website
WINNER: CTBC Bank
Highly Commended: Standard Chartered Singapore
Highly Commended: Taishin Bank
Best Customer Experience – Call Centre
WINNER: Hong Leong
Highly Commended: RHB Group
Highly Commended: Taishin Bank
Best use of Social Media
WINNER: UOB Thailand
Highly Commended: Siam Commercial
Highly Commended: Citibank Singapore Limited
Best Omni-Channel Customer Experience
WINNER: Kasikorn Bank
Highly Commended: Union Bank of the Philippines
Highly Commended: UBS Wealth Management
TECHNOLOGY AWARDS
Best Technology Implementation – Back Office
WINNER: Security Bank
Highly Commended: Union Bank of the Philippines
Best Technology Implementation – Front End
WINNER: UOB Singapore
Highly Commended: Union Bank of the Philippines
Best Client On-boarding Initiative
WINNER: Standard Chartered Singapore
Highly Commended: RHB Group
Highly Commended: Citibank Singapore Limited
Best Use of Data Analytics
WINNER: CTBC Bank
Highly Commended: Taishin Bank
Highly Commended: Standard Chartered Singapore
INDUSTRY AWARDS
Best Customer Experience – Banking
WINNER: DBS Bank
Highly Commended: UOB Thai
Best Customer Experience – Insurance
WINNER: UOB Singapore
Best Customer Experience – Wealth Management
WINNER: UBS Wealth Management
Highly Commended: Maybank Malaysia
Highly Commended: Standard Chartered Singapore
Best Customer Experience – Cards
WINNER: Taishin Bank
Highly Commended: UOB Singapore
Highly Commended: DBS Bank
Leadership Awards
Leadership in Customer Experience – Team
WINNER: Maybank
Leadership in Customer Experience – Institution
WINNER: Citi Singapore